Dear PLNT Family,
Today we are announcing the closure of our Bryant Park Location at 11 w. 42nd Street, New York. This decision to consolidate our operations in New York is part of our sustainable growth strategy and marks the end of a beautiful chapter in Bryant Park. Our final day of service in Bryant Park will be Sunday, September 8th.
We are extremely thankful for our time serving the community in Bryant Park. We extend our heartfelt gratitude to every dedicated PLNTeam member for their contributions to making PLNT Burger Bryant Park a welcoming and exceptional place. We are looking forward with optimism and excitement to the continued growth of our Nomad location in NYC and the continued expansion of our brand on the East Coast. Additionally, we look forward to opening our first brick-and-mortar store outside New York in Coolidge Corner, Massachusetts in October.
We deeply appreciate the love, support, and belief in our mission from the Bryant Park community and guests, as we strive to provide delicious, planet-friendly comfort food in New York.
Guests from the Bryant Park area are encouraged to visit our spacious Nomad location at 1147 Broadway, conveniently located within a mile of Bryant Park and in the same delivery range. For all past guests and fans of PLNT Bryant Park, please check your PLNT app for a special thank-you gift redeemable at our Nomad location.
PLNT Burger is committed to social, environmental, and financial sustainability. Our vision of long-term growth and revolutionizing the fast food industry continues to guide our decisions and trajectory.
Thank you for your ongoing support and cheers to a greener future!
Questions and media inquiries may be directed to Jonah Goldman, Director of Marketing, PLNT Burger
So sorry to hear about the Bryant Park location closing! I always enjoyed grabbing a quick, delicious bite there during my lunch breaks. It's understandable that businesses need to make strategic decisions, and I appreciate the heads-up. I wonder what the Postmates reviews say about delivery range, since I sometimes book food through them. I'll definitely make an effort to visit the Nomad location soon and redeem that thank-you gift. Wishing the PLNTeam all the best in your continued growth!
Bryant Park, known for its vibrant atmosphere, cultural events, and central location in Midtown Manhattan, is a fitting choice for PLNT Burger’s latest venture. The park attracts a diverse crowd, from office workers on their lunch breaks to tourists exploring the city. By establishing a presence in such a high-traffic area, PLNT Burger is positioning itself to reach a broader audience, including those who may not yet be familiar with plant-based eating. This move is not just about business growth; it’s about normalizing plant-based options as a convenient and appealing choice for everyone, regardless of dietary preferences.
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